Wednesday, November 4, 2009

Team India to overtake Man United

The BCCI’s latest money-spinning ploy might even leave one of football’s biggest brands, Manchester United, behind. Daily sports news
According to a report, the BCCI, which has invited fresh bids for Team India's logo sponsorship, might overtake Manchester United, as far as jersey-sponsorship deals go. The Red Devils' current T-shirt sponsorship deal is for approximately Rs 650 crore for four years, whereas BCCI is offering 170 international matches for the next four years starting January 1, 2010 and expecting around Rs 800 crore. online sports
Putting Twenty20 on par with ODIs and Tests, the Board is asking for a minimum reserve price of Rs 3 crore for each India game. In comparison, Sahara India, who have been the sponsors for the last 10 years, have paid a little more than Rs 400 crore in the last four years.
The fresh bidding process already has Sahara in two minds. Sahara's spokesperson Avijit Sarkar, when asked if his company would bid again, told The Times of India, "We have not decided yet."
The Board is also looking to raise at least Rs 25 lakh for each under-19 fixture, while the target for the women's team is Rs 10 lakh each for all three formats. Rights holders will have to give a bank guarantee of the entire bid money.
Sources told the newspaper that if the bidders are buying logo rights for the men's team along with under-19, India-A and women's teams, they are expected to deposit a security amount of Rs 50 crore by November 22, two days before the actual date of submitting the tenders. If bidders just want the senior men's team rights, the security amount payable will be Rs 48 crore. Read More....


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